We are an NGO led by a group of volunteers with a mission to create India’s first social brand – Merci, Compassion through fashion.
We have two key objectives –
- Promote high quality, trendy non leather alternatives. It is disturbing to realize that 10,000 animals are brutally slaughtered every five minutes for their skin, worse than being in a Hitler concentration camp!
- Redeploy 100% of profit from the initiative towards social causes (HEAL i.e. Health, Education, Environment, Animal Welfare & Livelihood)
Our current product offering is focused on ladies handbags, totes, clutches, wallets though we will be soon expanding our range to cover wallets / belts for men, footwear & travel segment.